Why You Need Three Websites If You Have a Business
Most businesses believe that they only need one website, and that is the company information website. If you want to be successful quickly, especially if most of your audience is online based, then you will need three websites. You may find this surprising, but soon you see why.
When buying a website a lot of people would go for the brochure, information based type. This may not be the business owner’s fault because most web designers in London are “trained” to do this type of website only. Don’t get me wrong, this is important to have but you need two more if you want to really get a lot more customers. You can get the brochure website first if you like, the order of which one you get first isn’t that important, but you do need to have all three in place to perform the best online.
The second website you will need is the lead capture website. This is very simple in terms of the design. The main purpose of this website is to capture potential customer’s contact details, so that you can market your service or product to later. You can give away an ebook or something like that on this website in exchange for their contact details. These are name, email and telephone. The third one is optional. No more than three or you will not see good results.
The third website is the one where you make the sales. This should focus on a single product or service only, and it should focus on just making the sales. No fancy graphics or banners etc. You don’t want any distractions on this website so that people can focus on one thing when they arrive. Many people made the mistake of using the brochure website to do this, and the result is usually poor when compared to a sale-focused website. So if you have more than one service or product then you will be multiple sale-focused website.
Now that you know why you all three types of website, so how do you go about getting them built? If you go to web design companies you will find that many have not been asked to build the latter two types. It’s not difficult to find a london web design service that can help you. The first thing you should look for is their own websites. You can usually tell whether the company is more of a marketing company or a design company. The ones that understands Internet marketing would have less graphics and appears more like a sales-letter – because that’s what really works. Ignore the ones who have a ton of fancy graphics – they will give you the same thing and the problem with that is….an interesting fancy website that will most likely not bringing you much sales or customers.
May 5th, 2010 at 6:34 am
It had been fascinating.
You seem really educated within your field.